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POP OUT FROM

THE CROWDED SHELVES

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ABOUT PPQR

Why use QR Codes?

Buying decisions are made at the retail point, making it the most critical part of the consumer journey.

 

Consumers are value conscious, expect easily accessible information at point of purchase.

 

It is absolutely essential today for critical product information to excite & induce customers to make decisions in your favour.

Visibility_2020 Product QR Code Presenta
Visibility_2020 Product QR Code Presenta
Visibility_2020 Product QR Code Presenta
Visibility_2020 Product QR Code Presenta
About PPQR
ABOUT PPQR
Visibility_2020 Product QR Code Presenta

Supercharge
your Product with QR

Why QR Code:

  • Customer familiarity with usage

  • Bridge gap from physical to virtual world

What do Customers get?

  • Quick access to product benefits/information

  • Opportunity for brand specific promotions/ lucky draws/Gift-With-Purchase

  • Interact with dynamic, media rich content, be updated about features & new products

What do YOU get?

  • Rich, actionable, real-time data on contest participation, scans and location-wise interest levels

  • Change gifts/coupons/promotions in real time to promote certain locations/products

  • Gamify and engage customers for higher brand recall and repeat patronage

The Function
THE FUNCTION

ZOLL

Our team has developed a cutting-edge mobile web programme for Zoll, aimed at providing training on the proper usage of Automated External Defibrillators (AEDs). This innovative mobile web programme offers a range of features to enhance the usage experience.

 

There are four main functions:

  • 3D & AR view

  • Training module

  • Setup & Ownership

  • Maintenance

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3D & AR View

Augmented Reality

  • Curates an augmented reality (AR) experience, enabling buyers to visualise the precise positioning of an Automated External Defibrillator (AED) on their wall to install

  • The 360 degree perspective gives vehicle/homeowners a good understanding of the actual size and proportions of the device

Training Module

Step-by-step Guidance

  • After scanning the QR code, users are brought through a sequence of steps showcasing the functions and operations of the AED

  • The program requires the user to swipe on the screen and interact with the simulated dummy to learn about the pace, intensity and force required in performing CPR

  • Use as a last-resort reference for experienced users during emergency rescue that requires resuscitation

Setup & Ownership

System Configuration Guide

  • Uses a video to offer practical guidance in setting up and initialising an AED

  • Presents a clear visual demonstration of how the AED works when providing CPR to a lifelike dummy

Maintenance

Maintenance Guide

  • Provides a simple and effective Inspection & Maintenance checklist for individuals of varying levels of technical expertise

  • Gives users a sense of ease in knowing that the AED in operating standards 

 

In summary, our mobile web program for Zoll presents a multitude of advantages – immersive training experience, precise installation guidance, streamlined setup and ownership, optimised maintenance process, and heightened accountability. We empower users to proficiently use AEDs to manage life-and-death situations through the utilisation of IOT technology. 

THE FUNCTION

Information Dissemination

In today's digital landscape, seamless and convenient access to information is now made possible – even crucial. Elevate your brand image by creating an enhanced user experience through the use of QR codes, enabling swift information transfer about your product.

 

How does this benefit the end-consumer?

  • It provides immediate access to key “reasons-to-buy” upon scanning

  • The system of information is compact, yet sufficiently succinct to impart a comprehensive understanding of the product

  • Offers an additional dimension to product information by incorporating stimulating visuals, interactive content, and detailed graphics

 

How does this benefit the brand owners?

  • The ease of attaining impactful content accelerates the buyer's decision-making process and motivates sales conversion

  • Collect significant and useful data insights based on the reception of the QR codes across all the different locations

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THE FUNCTION

Contests & Promotions

When hosting contests, the utilisation of QR codes as a digital method enables participation and entry submission from consumers across various locations.

 

How does this benefit the end-consumer?

  • Allows for a streamlined and hassle-free entry process for participants without the need for manual data entry

  • Operates on strict compliance with PDPA (Personal Data Protection Act) guidelines, guaranteeing a secure handling of consumers' personal details

  • Offers convenience and flexibility, such as through an online live draw of entries and provides both physical and digital rewards for winners

 

How does this benefit the brand owners?

  • Provides a convenient and efficient entry-collection for brand owners/contest organisers

  • Increase awareness of brand name and product propositions

  • Amplify consumer engagement and loyalty to brand

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THE FUNCTION

Product Training

QR codes can be deployed for product/service training across multiple locations or departments without the need for physical distribution.

 

How does this benefit the end-consumer?

  • Having easy reference to training materials at any point in time allow users to have flexibility in their learning schedule

  • The sequential, linear-format and multimedia training process makes the content easy to understand

  • The interactive elements in videos and graphic simulations make the training experience more engaging and enjoyable

  • The strategic placement of quizzes on every few pages helps to reinforce key concepts, as well as push users towards active learning and knowledge retention

 

How does this benefit the brand owners?

  • This scalability makes it efficient to provide consistent training resources for a large audience in diverse and remote locales

  • Delivering training materials through QR codes eliminates the need for physical training materials and reduces administrative tasks associated with manual distribution

  • The ability to update content on-the-fly when faced with information changes

  • HR practitioners have access to instantaneous feedback based on current data collected from users

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The Solution
THE SOLUTION

Actionable Dashboards

Comprehensive dashboards giving you:

  • Actionable, live information on QR scans and contest participation

  • Switch and deploy area specific promotions

  • Assign merchandiser to help in promotions

  • Detailed analytics on complete campaign, with weekly reports

  • Gauge interest levels across locations

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THE SOLUTION

Store Specific Dashboards

Individual store information:

  • View and compare performance of each store

  • View and act on participant level customer information in real time

  • Entice customers to become repeat customers with area wise competitions

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Projects

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PPQR on Vitasoy Unicurd

Tofu Packaging

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PPQR on Dequadin

Staycation Contest

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PPQR on Menarini

Product Training

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PPQR on Menarini

Brand History

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PPQR on Menarini Relizema

Product Knowledge

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PPQR on AAPMD

Product Training / Guide

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EDM  for ZOLL Product

Training Contest & Knowledge

Projects

Case Studies

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QR Code

for Advertising

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PPQR

on Products

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PPQR

on Food Packaging

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PPQR

on Alcohol Products

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Coffee Experience:

Sparkplug Coffee QR

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Wok Hey!

It's all QR

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#NDP2021

with Yeo's QR

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M&M's

Messages

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Take Over FANTA

campaign

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Scent

by Glade

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Sprite

Live From The Label

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KFC

Pocket Stores

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Smart

BMBR Jackets

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Burberry

Social Retail Store

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Refresh Environment 

with MAGNERS

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IPA with

SPOTIFY

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The Glenlivet

Journey into Sensorial Tasting

Case Studies
Unlimited Posibilties

Unlimited Possibilities

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Location Specific

QR Codes

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Consumer Incentive / Loyalty Programmes

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Gamification

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Food or Beverage Preparation Videos

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Augmented Reality

Newsletter

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PIVOT to Mobile Marketing

Issue 01

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PIVOT to Mobile Marketing

Issue 02

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PIVOT to Mobile Marketing

Issue 03

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PIVOT to Mobile Marketing

Issue 04

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PIVOT to Mobile Marketing

Issue 05

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PIVOT to Mobile Marketing

Issue 06

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PIVOT to Mobile Marketing

Issue 07

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PIVOT to Mobile Marketing

Issue 08

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PIVOT to Mobile Marketing

Issue 09

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PIVOT to Mobile Marketing

Issue 10

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PIVOT to Mobile Marketing

Issue 11

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PIVOT to Mobile Marketing

Issue 12

Newsletter
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GET IN TOUCH WITH US! 

We can't wait to hear from you

Contact Us
Contact Us

Thanks for submission!

Our Address
Call Us

114 Lavender Street,
CT Hub 2, #06-57 (Lobby 3),
Singapore 338729

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Tel: +65 6345 4338

email@visibility.com.sg

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