ABOUT PPQR
Why use QR Codes?
Buying decisions are made at the retail point, making it the most critical part of the consumer journey.
Consumers are value conscious, expect easily accessible information at point of purchase.
It is absolutely essential today for critical product information to excite & induce customers to make decisions in your favour.
ABOUT PPQR
Supercharge
your Product with QR
Why QR Code:
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Customer familiarity with usage
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Bridge gap from physical to virtual world
What do Customers get?
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Quick access to product benefits/information
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Opportunity for brand specific promotions/ lucky draws/Gift-With-Purchase
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Interact with dynamic, media rich content, be updated about features & new products
​​What do YOU get?
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Rich, actionable, real-time data on contest participation, scans and location-wise interest levels
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​​Change gifts/coupons/promotions in real time to promote certain locations/products
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​​Gamify and engage customers for higher brand recall and repeat patronage
THE FUNCTION
ZOLL
Our team has developed a cutting-edge mobile web programme for Zoll, aimed at providing training on the proper usage of Automated External Defibrillators (AEDs). This innovative mobile web programme offers a range of features to enhance the usage experience.
There are four main functions:
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3D & AR view
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Training module
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Setup & Ownership
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Maintenance
3D & AR View
Augmented Reality
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Curates an augmented reality (AR) experience, enabling buyers to visualise the precise positioning of an Automated External Defibrillator (AED) on their wall to install
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The 360 degree perspective gives vehicle/homeowners a good understanding of the actual size and proportions of the device
Training Module
Step-by-step Guidance
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After scanning the QR code, users are brought through a sequence of steps showcasing the functions and operations of the AED
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The program requires the user to swipe on the screen and interact with the simulated dummy to learn about the pace, intensity and force required in performing CPR
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Use as a last-resort reference for experienced users during emergency rescue that requires resuscitation
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Setup & Ownership
System Configuration Guide
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Uses a video to offer practical guidance in setting up and initialising an AED
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Presents a clear visual demonstration of how the AED works when providing CPR to a lifelike dummy
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Maintenance
Maintenance Guide
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Provides a simple and effective Inspection & Maintenance checklist for individuals of varying levels of technical expertise
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Gives users a sense of ease in knowing that the AED in operating standards
In summary, our mobile web program for Zoll presents a multitude of advantages – immersive training experience, precise installation guidance, streamlined setup and ownership, optimised maintenance process, and heightened accountability. We empower users to proficiently use AEDs to manage life-and-death situations through the utilisation of IOT technology.
THE FUNCTION
Information Dissemination
In today's digital landscape, seamless and convenient access to information is now made possible – even crucial. Elevate your brand image by creating an enhanced user experience through the use of QR codes, enabling swift information transfer about your product.
How does this benefit the end-consumer?
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It provides immediate access to key “reasons-to-buy” upon scanning
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The system of information is compact, yet sufficiently succinct to impart a comprehensive understanding of the product
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Offers an additional dimension to product information by incorporating stimulating visuals, interactive content, and detailed graphics
How does this benefit the brand owners?
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The ease of attaining impactful content accelerates the buyer's decision-making process and motivates sales conversion
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Collect significant and useful data insights based on the reception of the QR codes across all the different locations
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THE FUNCTION
Contests & Promotions
When hosting contests, the utilisation of QR codes as a digital method enables participation and entry submission from consumers across various locations.
How does this benefit the end-consumer?
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Allows for a streamlined and hassle-free entry process for participants without the need for manual data entry
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Operates on strict compliance with PDPA (Personal Data Protection Act) guidelines, guaranteeing a secure handling of consumers' personal details
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Offers convenience and flexibility, such as through an online live draw of entries and provides both physical and digital rewards for winners
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How does this benefit the brand owners?
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Provides a convenient and efficient entry-collection for brand owners/contest organisers
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Increase awareness of brand name and product propositions
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Amplify consumer engagement and loyalty to brand
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THE FUNCTION
Product Training
QR codes can be deployed for product/service training across multiple locations or departments without the need for physical distribution.
How does this benefit the end-consumer?
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Having easy reference to training materials at any point in time allow users to have flexibility in their learning schedule
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The sequential, linear-format and multimedia training process makes the content easy to understand
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The interactive elements in videos and graphic simulations make the training experience more engaging and enjoyable
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The strategic placement of quizzes on every few pages helps to reinforce key concepts, as well as push users towards active learning and knowledge retention
How does this benefit the brand owners?
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This scalability makes it efficient to provide consistent training resources for a large audience in diverse and remote locales
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Delivering training materials through QR codes eliminates the need for physical training materials and reduces administrative tasks associated with manual distribution
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The ability to update content on-the-fly when faced with information changes
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HR practitioners have access to instantaneous feedback based on current data collected from users
THE SOLUTION
Actionable Dashboards
Comprehensive dashboards giving you:​
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Actionable, live information on QR scans and contest participation
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Switch and deploy area specific promotions
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Assign merchandiser to help in promotions
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​Detailed analytics on complete campaign, with weekly reports
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Gauge interest levels across locations
THE SOLUTION
Store Specific Dashboards
Individual store information:
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View and compare performance of each store
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View and act on participant level customer information in real time
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​Entice customers to become repeat customers with area wise competitions
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Case Studies
QR Code
for Advertising
Coffee Experience:
Sparkplug Coffee QR
Wok Hey!
It's all QR
#NDP2021
with Yeo's QR
M&M's
Messages
Take Over FANTA
campaign
Scent
by Glade
Sprite
Live From The Label
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KFC
Pocket Stores
Smart
BMBR Jackets
Burberry
Social Retail Store
Refresh Environment
with MAGNERS
IPA with
SPOTIFY
The Glenlivet
Journey into Sensorial Tasting
Unlimited Possibilities
Location Specific
QR Codes
Consumer Incentive / Loyalty Programmes
Gamification
Food or Beverage Preparation Videos
Augmented Reality​
Newsletter
PIVOT to Mobile Marketing
Issue 01
PIVOT to Mobile Marketing
Issue 02
PIVOT to Mobile Marketing
Issue 03
PIVOT to Mobile Marketing
Issue 04
PIVOT to Mobile Marketing
Issue 05
PIVOT to Mobile Marketing
Issue 06
PIVOT to Mobile Marketing
Issue 07
PIVOT to Mobile Marketing
Issue 08
PIVOT to Mobile Marketing
Issue 09
PIVOT to Mobile Marketing
Issue 10
PIVOT to Mobile Marketing
Issue 11
PIVOT to Mobile Marketing
Issue 12
GET IN TOUCH WITH US!
We can't wait to hear from you
Our Address
Call Us
114 Lavender Street,
CT Hub 2, #06-57 (Lobby 3),
Singapore 338729
Tel: +65 6345 4338