PPQR on Products
Products featuring QR codes have become more prominent, as marketeers become more aware of the possibilities it opens up.
QR codes on products help prospective customers understand key benefits, as well as usage instructions.
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For example, a printer packaging (and the printer iteself) can have a QR code that has installation instructions, and basic troubleshooting, making the information more accessible to the customer.
How can QR codes be used on Products
1.
Give customer details about brand, product, and product features
2.
Stats on how the product compares to its immediate competition, with explanation of its features and how to use them
3.
Videos/animation on installation and instructions to use
4.
Exhibit sustainability credentials – materials used in production, processes involved and impact on environment
5.
Instant customer feedback: Innovative feedback tools to understand customer preferences, and induce posts on social media
6.
Recycling information: Ways to properly dispose items once used
7.
Re-order information: Enable direct reorder from your store, once supplies are low.
8.
Support: Call/chat support details the customer can use for help
