Singapore's Most Versatile QR Code

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ABOUT PPQR

Why use QR Codes?

Buying decisions are made at the retail point, making it the most critical part of the consumer journey.

Consumers are value conscious, expect easily accessible information at point of purchase.

It is absolutely essential today for critical product information to excite & induce customers to make decisions in your favour.

Visibility_2020 Product QR Code Presenta

About PPQR

ABOUT PPQR

Supercharge
your Product with QR

Why QR Code:

Customer familiarity with usage
Bridge gap from physical to virtual world

What do Customers get?

Quick access to product benefits/information

Opportunity for brand specific promotions/ lucky draws/Gift-With-Purchase

Interact with dynamic, media rich content, be updated about features & new products

What do YOU get?

Rich, actionable, real-time data on contest participation, scans and location-wise interest levels

Change gifts/coupons/promotions in real time to promote certain locations/products

Gamify and engage customers for higher brand recall and repeat patronage

The Function

THE FUNCTION

ZOLL

Our team has developed a cutting-edge mobile web programme for Zoll, aimed at providing training on the proper usage of Automated External Defibrillators (AEDs). This innovative mobile web programme offers a range of features to enhance the usage experience.

There are four main functions:

3D & AR view
Training module
Setup & Ownership
Maintenance

3D & AR View

Augmented Reality

Curates an augmented reality (AR) experience, enabling buyers to visualise the precise positioning of an Automated External Defibrillator (AED) on their wall to install

The 360 degree perspective gives vehicle/homeowners a good understanding of the actual size and proportions of the device

Training Module

Step-by-step Guidance

After scanning the QR code, users are brought through a sequence of steps showcasing the functions and operations of the AED

The program requires the user to swipe on the screen and interact with the simulated dummy to learn about the pace, intensity and force required in performing CPR

Use as a last-resort reference for experienced users during emergency rescue that requires resuscitation

Setup & Ownership

System Configuration Guide

Uses a video to offer practical guidance in setting up and initialising an AED

Presents a clear visual demonstration of how the AED works when providing CPR to a lifelike dummy

Maintenance

Maintenance Guide

Provides a simple and effective Inspection & Maintenance checklist for individuals of varying levels of technical expertise

Gives users a sense of ease in knowing that the AED in operating standards

In summary, our mobile web program for Zoll presents a multitude of advantages – immersive training experience, precise installation guidance, streamlined setup and ownership, optimised maintenance process, and heightened accountability. We empower users to proficiently use AEDs to manage life-and-death situations through the utilisation of IOT technology.

THE FUNCTION

Information Dissemination

In today's digital landscape, seamless and convenient access to information is now made possible – even crucial. Elevate your brand image by creating an enhanced user experience through the use of QR codes, enabling swift information transfer about your product.

How does this benefit the end-consumer?

It provides immediate access to key “reasons-to-buy” upon scanning

The system of information is compact, yet sufficiently succinct to impart a comprehensive understanding of the product

Offers an additional dimension to product information by incorporating stimulating visuals, interactive content, and detailed graphics

How does this benefit the brand owners?

The ease of attaining impactful content accelerates the buyer's decision-making process and motivates sales conversion

Collect significant and useful data insights based on the reception of the QR codes across all the different locations

THE FUNCTION

Contests & Promotions

When hosting contests, the utilisation of QR codes as a digital method enables participation and entry submission from consumers across various locations.

How does this benefit the end-consumer?

Allows for a streamlined and hassle-free entry process for participants without the need for manual data entry

Operates on strict compliance with PDPA (Personal Data Protection Act) guidelines, guaranteeing a secure handling of consumers' personal details

Offers convenience and flexibility, such as through an online live draw of entries and provides both physical and digital rewards for winners

How does this benefit the brand owners?

Provides a convenient and efficient entry-collection for brand owners/contest organisers

Increase awareness of brand name and product propositions

Amplify consumer engagement and loyalty to brand

THE FUNCTION

Product Training

QR codes can be deployed for product/service training across multiple locations or departments without the need for physical distribution.

How does this benefit the end-consumer?

Having easy reference to training materials at any point in time allow users to have flexibility in their learning schedule

The sequential, linear-format and multimedia training process makes the content easy to understand

The interactive elements in videos and graphic simulations make the training experience more engaging and enjoyable

The strategic placement of quizzes on every few pages helps to reinforce key concepts, as well as push users towards active learning and knowledge retention

How does this benefit the brand owners?

This scalability makes it efficient to provide consistent training resources for a large audience in diverse and remote locales

Delivering training materials through QR codes eliminates the need for physical training materials and reduces administrative tasks associated with manual distribution