Irish Cider brand, Magners, rolled out an interesting promotion for lock-down weary UK residents. With the past year of spending long hours of lockdown at home due to the COVID-19 pandemic, many people have grown tired of their unchanging environment.
With outdoor entertainments and staycations on the rise as the UK started
to ease back on the restrictions, Magners Irish Cider is helping drinkers to bring about a refreshed environment as part of its latest summer
For this promotion, Magners has partnered with Handpicked Cottages to offer 20 luxury weekend staycations, complete with a fully stocked fridge of Magners, along with thousands of home-improvement prizes.
To participate in this promotion, customers had to:
Purchase the qualifying product cider multi-packs
Scan the QR codes on promotional off-trade SKU or on a limited-edition pint glass
Directed to a microsite to enter their details
Find out immediately if they are a winner, and the respective prize that they have won
This marketing campaign brings excitement to customers as they can find out if they are a winner instantly. Furthermore, the campaign can interest the winner's peers to buy their own Magner’s pack to try their luck in winning, which poses a direct effect to connect with customers, influence peers and convert them into action.