Welcome to the 2nd PPQR™ Newsletter.
Today we live in a world of many interconnected ecosystems. It has become very easy to counterfeit products, and consumers need to be able to trust a product to make the purchase decision which can be done with FMCG branding
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As online marketing emerges as one of the most popular means of business these days, QR code is fast becoming the de-facto low cost mobile solutions to validate the authenticity of products.
Read on to see what we mean.
Ken Leong,
Creative Director
"HONEY! I AM TRACEABLE!"
- Manukora Manuka Honey
​Authenticity of food sources is important to people. To assure authenticity, Manukora Manuka Honey has developed a system of unique sequential traceability for authentic Manuka Honey from New Zealand.
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The unique code is located on the lid of every honey jar and under the lid on our boxed product. Once scanned, consumers will be able to:
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Verify the authenticity tick
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View the batch number, the "best before" date
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Know the potency of the Manuka honey
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Read the MGO or UMF certificate (a laboratory document confirming quality and authenticity of the honey)
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Authenticity of food sources is important to people. To assure authenticity, Manukora Manuka Honey has developed a system of unique sequential traceability for authentic Manuka Honey from New Zealand.
​
The unique code is located on the lid of every honey jar and under the lid on our boxed product. Once scanned, consumers will be able to:
​
-
Verify the authenticity tick
-
View the batch number, the "best before" date
-
Know the potency of the Manuka honey
-
Read the MGO or UMF certificate (a laboratory document confirming quality and authenticity of the honey)
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A TABLES OF MYSTERY AND IMAGINATION
- Fable Whisky
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Asahi Super Dry has recently rolled out a Discover Tokyo campaign with its branding agency. The idea behind this innovation is to dedicate modern Japanese culture.
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Four films uncover the trends in food, fashion, art and lifestyle to immerse consumers in a different side of Tokyo.
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A scan of QR code from the packaging allows you to:
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Spin & discover sides of Tokyo
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Watch 2 informative videos
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Join the lucky draw or buy another pack of Asahi beer!
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PURCHASE, WATCH, SPIN & WIN
- Asahi Beer
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The PPQR​​™ process, merges design thinking with technology to do all of this, and much more for your product
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- right here in Singapore!
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© PPQR Product Performance Quick Response 2021