QR codes on wine bottles has been here from quite some time, with customers really valuing the additional information provided by the QR code. Non-alcoholic beverage companies have also been jumping on the QR bandwagon and exploiting the mobile marketing platform they provide.
Giants like Coca-Cola are using QR codes to promote music portals, special events, pop-up gigs, and videos, that can be easily seen by customers.
How can QR codes be used on Alcohol products?
Opportunity to enlighten customer about the brand, the genesis of the product, and the ingredients – quality of grapes/hopps used, etc.
Proof of genuineness – Ability to trace origins, winemaker details, batch/date of production, quantity (in case of limited series), etc
Link to wine / alcohol rating websites (like vivino), where customers get access to professional ratings, compare between wine available worldwide, and provide their own ratings
Instant customer feedback: Innovative feedback tools understand customer preferences, and induce posts on social media
Recipes for cocktails: Famous cocktail recipes, in video or animation,
to encourage the creativity of the customer
Recycling information: Most alcohol bottles are recyclable. Information
regarding proper recycling and disposal to help the environment