RETAIL EDITION
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UNIQLO
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LOVE, BONITO
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MUJI
QR codes are becoming one of the most sought-after technology advancements in the retail landscape. As a popular marketing tool, it is widely integrated by retail marketers as a technique to drive traffic to their website and increase engagement on their business' store page.
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From driving traffic to business websites to promotional discounts within stores, there is a wide variety of uses of QR codes in the retail world as seen in the examples below. Our PPQR process can serve many purposes for retail brand owners, leveraging on the use of the QR code to increase customer engagement and improve sales!
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Ken Leong,
Creative Director
UT COLLECTION BY UNIQLO
Customers can find out more about UNIQLO's latest UT Collections (UNIQLO T-Shirts) by scanning the informative QR codes on the display boards in stores. Each month, UNIQLO releases new UT topics featuring versatile graphic t-shirts, which allows customers to anticipate upcoming releases for the month.
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Customers can access the following information through the UNIQLO website:
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New arrivals for the month
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Timeline of upcoming releases in the UT Collection
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Discover exclusive insights through UT Magazine
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Viewing of all collections
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The PPQR process allows brand owners to develop a well-designed website to make it eye-catching for consumers and capture their attention at first glance.
LOVE, BONITO TEAM
Love. Bonito, a fashion brand and retailer, has demonstrated a different method of using QR codes to advertise. Love, Bonito has carried out marketing efforts in hiring employees within the store environment to attract interested customers, and anyone interested in the job can scan the QR code on the display board.
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Application for the job can be made on their website
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Full description of the team and main responsibilities
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Alternatively, candidates can send their resume via email
With PPQR, the process of hiring is as seamless as scanning a QR code. A well-customised website will be able to successfully convey a brand's character to encourage candidates to apply.
STAY CONNECTED WITH MUJI
"MUJI Passport" is designed for members of MUJI to enjoy exclusive benefits, and users are required to download the free application on their mobile.
Features of the "MUJI Passport" app includes:
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Receive latest news and information through in-app notifications
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Product catalog on MUJI's wide range of product selections
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MUJI Mile - points accumulation system
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Discount and promotion coupons
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Store locator and check-in
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User PPQR, we remove the hassle of having to download the app, whilst providing all benefits of the app with just a scan of a QR code for a more convenient shopping experience.
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There are multiple was PPQR™ can do the same for your brand.
There are endless potentials within the QR code!
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© PPQR Product Performance Quick Response 2021
